Notes from Tamer Elliethy
- 27% INternet penetration
- 56% highly engaged (#1 in the world)
- 12% access from their mobile deviced
- Most people see brand actions in digital very intrusive, think how you engage
- Nokia Egypt Facebook score is #1 with 4th highest fan base (Facebook fans volume still in early phase). This despite that Social engagament is fairly new activity with Nokia Egypt
- Nice thing they do is to acknowledge and reward active participation
- Another nice feature is prices tab to provide latest price updates for different device models
- Test run of social ads proved to be working well in FB environment
- E7 seeding event proves again that small group can make big impact if the content creation is nurtured properly (=kudos for contribution)
Kudos for very nice work
