Notes from presentation done by Tom Smith in Trendstream
Trendstream is making research based on online surveys to build analysis on adoption. Contact them for more details while here are the headlines:
- Social networking leading the growth
- Over 50% of users in every country in reasearch have participated in social media except Japan
- Key social motivation include staying up to date and getting information (50% of reasons)
- Video viewing is biggest activity in social sessions
- Greatest adoption growth for activities comes from micro-blogging followed by networking
- Consumers are open to interact with brands, especially for functional reasons (discounts, support etc.)
- Surprisingly, more shift from conversations to content where consumers become distribution network and celebrities create it
- Local adoption difference is huge between different markets
- Asia dominates the blogging adoption led by China. Scale is everywhere though: China bloggers equal rest of the world together!
- Product reviews count still very high in online sessions
- Not surprising, adoption curve starts from younger people and reduces towards older age groups
- Vimeo video site rules all video providers in advertising marketing and media category…must be the HD support?
- PC is loosing quickly ground as favourite device to access internet
- Mobile access is used evenly between home, work, travelling, killing time
- Young audience expects brands to entertain while older groups want mostly info
If you want more information, get in touch with TrendStream.net . Kudos
