Notes from Social Business by Jeff Dachis
- Everything that can be digital will be digital
- All business is done in digital
- Most digital is becoming social
- Therefore, new era is social business
Social business will be connection of (eco)system aligning processes, tools, people with business models. One key question is how to filter information out of the data; how to measure patterns, not just counts; how to follow trends rather than snapshots.
Social business intelligence will build the foundation for value creation
- it’s taking multiple variables and find the correlations between them, the true trends
- This allows to make business decision in real-time, dynamic form that become meaningful for the company
- It’s like a business graph with multiple connection being analysed and finding certain common nominators
- Take the social graph with business graph and combine them = social business
- It takes social media marketing & CRM with Enterprise 2.0 and Social Supply chain
- So you market, sell and distribute dynamically based on people’s social behaviour
- This is more targeted business operations than we ever seen before
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