Key trends in social commerce as seen by Craig Hepburn and Tejal Patel
- Consumer interaction in purchase process clearly making a difference
- Groupon example with social coupons where users become the delivery network
- Facebook believed to take 10-15% of consumer spending in developed markets (IDC Consulting)
- Consumers sharing their actions drive advocacy to their network, while giving user social capital
- Online shops increasing sales through authentic user reviews/actions
- Shop and share -button increased Best Buy fans to 30 fold just in 9 days after introduction
Considerations for Nokia
- Finding a way to revisit existing sales model and take shopping where users are
- There should be de-centralized model with more social experience and choice for users where to shop
- Proposition could be ” shopping’s more fun shared with friends”
- Pilot has been taken to a few markets Facebook pages
- Concept includes premium content bundles for social buyers
- Also, it can promote 3rd party offline stores if so selected by local markets
Things are moving towards right direction
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